I’m very excited to be exhibiting for the first time at Blueprint NYC 2019- I’ve exhibited three times at Surtex, but it will be fun to take part in this “boutique art-licensing show”!
I’m so excited, honored and grateful to have a fabric collection coming out with Robert Kaufman. The collection is called “Goose pond” and is on lovely soft flannel. It comes in two color combinations- here are 3 of the designs in the blue/yellow color combination.
This month Spotlight stores in Australia are launching my Sloth fabric collection. This has long been a dream of mine and I’m so excited to see it happen. Here is a photo of a quilt and pillow made by Sarah of Piccolo studio. She did such a wonderful job!
In the April issue of DownEast Magazine, guest editor Martha Stewart chose products from 8 Maine companies in her “Must Haves” section. An enormous honor to be part of that group! The pillow is on page 120 alongside Swans Island Company’s blankets, Raye’s delicious Mustard, Culinarium’s Salt Cellar, and Jill McGowan’s awesome shirts. Thank you, Martha Stewart and DownEast Magazine!
Here is a quick snapshot of the page.
So honored and grateful to be featured on Spoonflower’s blog: http://blog.spoonflower.com/2017/01/meet-the-maker-solvejg-makaretz/
Tröskö Design will be exhibiting for the first time at the home textile tradeshow Heimtextil in Frankfurt in January 2017! Tröskö will be represented by Nerida Hansen Print & Textiles in booth F 85. There you can see a wide array of wonderful designs for kids’ home-decor by a group of international designers. Can’t wait:)
If you’d like to come see Tröskö® products in person, stop by booth # 28 (in the gym) at “art on the Hill” (SEA’s (Society for East End Arts) Holiday fair). It will be open Dec 2, 3, and 4th. The hours are: Friday 6 p.m. – 9 p.m., Saturday 10 a.m. – 5 p.m., and Sunday 11 a.m. – 4 p.m. The fair will be held in East End Community School at 195 North street in Portland, Maine. Standing outside the school, you can catch a beautiful view of Portland and Back Bay from above!
It was an amazing experience and I have learnt so much from my first exhibit at Surtex, one of the largest art licensing trade-shows in the US. The general advice is to walk the Surtex show before exhibiting. I decided to jump right in and exhibit this Spring. When signing up for a booth back in the Fall, I had a notebook full of questions. Here are some of my answers, which might be helpful for other designers who are thinking about exhibiting in the future.
First of all, I’d like to thank a few people for being so nice, approachable and helpful in answering some of the questions I had while preparing:
For constructive critiques and moral support:
My family :), my friends and constructive critics Sue and Mardie, and My Women-Entrepeneur friends Libby, Chrissy, and Lisa
Thank you all!!!
My most pressing questions at the time were:
These are my answers after the show:
1. I fretted so much over this! I spent hours googling to find out what it should contain and in what formats. After much deliberation this is what I came up with for my press-kit:I bought plain blue folders with an inside pocket. Then I printed up 8.5×11 card-stock covers, which I glued to the front of the folder. Inside I had a Press-release sheet and an About sheet. I also added two oversized postcards, my business card, and a post-it-notes pad. The Surtex prep-class suggested bringing at least 200 press-kits. I brought 50 and that was an over-kill! The press room is located in a far-away corner- I stopped in a few times and never saw anyone else there. It would be interesting to know how many press people go there to pick up information? I noticed that some other designers had post-cards as their press information. I think I’d go that route next time.
2. This is another area where I spent a lot of time thinking and asking around. Some of the options for showing work was: loose leaf, binders, and bound books. I ended up going for 8 1/2 x 11 binders with plastic sleeves. That way I could keep designing up close to the show, which I would not have been able to with a bound book. The desk I had was about 19″x19″ so there was very little space. In retro-spect I would have been wise to have one or two bound books instead. However next time with a bigger table, it will be a different story!
3. One of the crucial questions most of us have to ask: what will it all cost? I tried to be conservative but not “penny-wise and dollar-foolish”. Here is the final tab spelled out. Of course there are so many variables and especially the travel and housing cost is different for everybody. I did not opt for the added advertising options. I’d love to hear if that paid off for other exhibitors.
Surtex 2016 Final Expenses: (not included: meals and taxis)
Booth (the new “beginner’s booth” 3’x3′) 2650
Exhibitor liability insurance 65
Hotel (4 nights within walking distance) 1249
Travel expenses 270
Printing: Paper/cards/business cards 477
Banners (3×8, (3) 1.5×8, (3)1.5×4) 433
Fabric swatches 90
i-pad stand 71
General supplies 108
GRAND TOTAL: 5413
That is a substantial investment and I do hope it will pay off:)
I used Uprinting for banners, Vista Print for cards and business cards, and Express Copy in Portland ME for design copies.
In terms of manufacturers coming through, I agree with what some other exhibitors have mentioned that there was a fair number of paper goods manufacturers and very few fabric companies.
I met so many super talented designers during the show and hope to see them again!
With everything I learnt, I’m looking forward to exhibiting again!
Three times this week, my pattern “NYC cab on hot pink” has been featured on Spoonflower’s Recent Trend and Latest Favorites lists- it must be pretty HOT!:) Thank you all for liking it!!!